KNOWLEDGE · DIALOGUE · COLLABORATION
Research and dialogue for Greek tourism
Research, insight and conversations about business decisions and the development of destinations across Greece.
IN FOCUS · RESEARCH
Where growth in Greek tourism receipts is coming from
Receipts rose by 13.7%, while spending per regional visit remained almost unchanged. An analysis of demand, length of stay and spending across all 13 regions.
13 regions · First half 2026 · Bank of Greece
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Events and participations
Tourism Strategy participationTopic in development
28th InfoCom World
AI applications in guest service, bookings and business decisions
TOURISM STRATEGY · INSIGHTS
In focus
Tourism technology companies and applications
Companies, products and documented applications in bookings, guest service and professional training.
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Keeping an experienced hospitality team
Staff retention, working conditions and the organisation of daily work determine how much experience a hotel carries into its next season. We examine the evidence and the decisions that help employers retain their people.
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How dependent is your hotel on a few booking channels?
HOTREC’s European research highlights concentration in hotel distribution. For individual businesses, the practical questions concern sales costs, net returns and dependence on particular sources of demand.
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What a destination needs to operate outside peak season
Travel outside peak season depends on transport, available services and a specific reason to visit. Promotion needs to lead to a trip that people can actually book.
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Water availability and consumption in tourism
Water availability connects hotel operations with the capacity of the wider destination. Measuring consumption and preventing losses deserve attention before peak demand.
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An accessible destination throughout the visitor journey
Accessibility depends on the entire trip. Infrastructure, accurate information and coordinated services must support the visitor from planning to return.
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IN FOCUS · SUSTAINABLE TOURISM
Sustainable mobility in tourism destinations
Greek applications, planning tools and analysis for municipalities, tourism businesses and transport providers.
Explore the dossier →TOURISM STRATEGY · INSIGHTS
Tourism research and analysis
Housing as a condition for tourism employment
Housing and transport affect who can accept a job in a destination. Employers and local organisations need to address both before seasonal recruitment begins.
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Training hospitality staff for everyday work
Booking systems, resource management and guest service require training connected to real tasks, with time to practise and support during the working day.
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Working conditions during the hospitality shift
Predictable schedules, support from supervisors and a reliable response to problems shape the experience of working in hospitality.
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Reducing food waste in hotels
Recipe of Change brings attention to measuring food waste. Hotels can use that focus to improve purchasing, production and the way meals are served.
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Walking trails and the local tourism economy
Walking routes can connect a landscape with accommodation, local services and culture. Their tourism contribution depends on maintenance, reliable information and cooperation along the route.
Read the article →Where growth in Greek tourism receipts is coming from
Receipts rose by 13.7%, while spending per regional visit remained almost unchanged. An analysis of demand, length of stay and spending across all 13 regions.
Read the article →THEMES
Our six tourism priorities
01
Sustainable Tourism
Resource use, everyday business operations and the resilience of destinations shape the future of hospitality.
02
Direct Bookings and Profitability
Direct bookings, distribution costs and guest relationships. A connected view of an accommodation business’s commercial performance.
03
Hospitality Workforce
Recruitment, skills and working conditions that help people in hospitality develop their careers and stay in the industry.
04
Destination Competitiveness
Access, infrastructure, identity and local coordination shape the experience a destination can offer.
05
Season Extension
A longer operating season needs compelling reasons to visit, available services and a sound commercial case for businesses.
06
Special Interest Tourism
Food, nature, culture and local production as the basis for distinctive experiences that benefit the destination.
THE PLATFORM
A shared agenda for tourism.
The commercial choices of an accommodation business, the people working in hospitality and a destination’s infrastructure are closely connected. Tourism Strategy explores those relationships through content, research and conversations with people who know the sector.
OUR WORK
Activities and services
EVENTS & SMARTTALKS
Industry experience around the same table.
From the performance of direct bookings to sustainable mobility in destinations, each conversation begins with a specific issue. Prepared speakers, practical examples and time for the questions that need answers.
01
Content and Analysis
Articles, interviews and analysis that explain industry choices and give professionals space to share their experience.
02
Research and Publications
Focused research, guides and publications that bring evidence together and organise knowledge around a specific need.
03
Events and SmartTalks
Conferences, SmartTalks and conversations that bring together people with relevant knowledge, experience and responsibility.
04
Training and Workshops
Learning sessions built around real work scenarios and adapted to participants’ roles and needs.
05
Networks and Collaboration
Introductions with a clear professional purpose, connecting businesses, organisations, specialists and people working in destinations.
06
Advisory and Projects
Project planning and support for businesses and destinations, with defined scope, responsibilities and deliverables.
NEWSLETTER
News from Tourism Strategy.
Selected insights, new publications and invitations to our events, brought together in a considered update.