KNOWLEDGE · DIALOGUE · COLLABORATION
The decisions shaping tourism.
Research, insight and conversations about business decisions and the development of destinations across Greece.
OUR AGENDA
Events and participations
Tourism Strategy participation
6th Electric + Micro Mobility Forum
Sustainable tourism and electric mobility: the Trikala experience
Tourism Strategy participation
15th eCommerce & Digital Marketing World
Direct bookings and profitability
Tourism Strategy participationTopic in development
28th InfoCom World
AI in tourism: guest service, bookings and business decisions
INSIGHTS AND PERSPECTIVES
Issues that deserve a closer look.
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Preparing a Sustainability Investment
Five considerations to help a hotel team connect a technical proposal with its operational needs.
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The Cost Behind Every Booking
Before investing in sales, an accommodation business needs a comparable view of its channels.
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Tourism Strategy and the Decisions Facing the Industry
The shared needs of businesses and destinations provide the starting point for the platform’s content and activities.
THEMES
Six areas shaping the industry’s future.
01
Sustainable Tourism
Resource use, everyday business operations and the resilience of destinations shape the future of hospitality.
02
Direct Bookings and Profitability
Direct bookings, distribution costs and guest relationships. A connected view of an accommodation business’s commercial performance.
03
Hospitality Workforce
Recruitment, skills and working conditions that help people in hospitality develop their careers and stay in the industry.
04
Destination Competitiveness
Access, infrastructure, identity and local coordination shape the experience a destination can offer.
05
Season Extension
A longer operating season needs compelling reasons to visit, available services and a sound commercial case for businesses.
06
Special Interest Tourism
Food, nature, culture and local production as the basis for distinctive experiences that benefit the destination.
THE PLATFORM
A shared agenda for tourism.
The commercial choices of an accommodation business, the people working in hospitality and a destination’s infrastructure are closely connected. Tourism Strategy explores those relationships through content, research and conversations with people who know the sector.
OUR WORK
How we work.
EVENTS & SMARTTALKS
Industry experience around the same table.
From the performance of direct bookings to sustainable mobility in destinations, each conversation begins with a specific issue. Prepared speakers, practical examples and time for the questions that need answers.
01
Content and Analysis
Articles, interviews and analysis that explain industry choices and give professionals space to share their experience.
02
Research and Publications
Focused research, guides and publications that bring evidence together and organise knowledge around a specific need.
03
Events and SmartTalks
Conferences, SmartTalks and conversations that bring together people with relevant knowledge, experience and responsibility.
04
Training and Workshops
Learning sessions built around real work scenarios and adapted to participants’ roles and needs.
05
Networks and Collaboration
Introductions with a clear professional purpose, connecting businesses, organisations, specialists and people working in destinations.
06
Advisory and Projects
Project planning and support for businesses and destinations, with defined scope, responsibilities and deliverables.
NEWSLETTER
News from Tourism Strategy.
Selected insights, new publications and invitations to our events, brought together in a considered update.