THEME
Direct Bookings and Profitability
Direct bookings, distribution costs and guest relationships. A connected view of an accommodation business’s commercial performance.
The value behind a booking
Occupancy and revenue provide part of the picture. Assessing a sales channel also means considering commissions, advertising, discounts, cancellations and service costs. This is where our conversation about direct bookings begins.
We follow the guest journey from the first search to the next stay. Website clarity, ease of booking, price consistency and personal communication influence different stages of that journey.
What we explore
- Net revenue and total cost of sales by channel
- Websites, booking engines and the mobile experience
- Pricing, availability and the balance between channels
- Repeat stays and communication with the guest’s consent
A common basis for commercial decisions
We bring hoteliers, sales professionals and technology specialists into the conversation. The aim is to identify activities that create additional demand, make costs comparable and connect each tool to a specific business need.
Bring your experience to the conversation.
Share an issue from your work or a proposal for one of our activities.