Destination Competitiveness

A shared responsibility for the destination

Visitors experience a place as a whole. The journey from their arrival point, information, cleanliness, accessibility and contact with local life all influence their impressions alongside their accommodation.

Competitiveness requires cooperation between businesses, local government and other organisations. We examine how shared priorities take shape, who takes responsibility for each action and what evidence is used to track progress.

What we explore

• Access, local transport and accessibility
• Destination identity and a consistent visitor experience
• Coordination between organisations, businesses and local communities
• Demand data, visitor flows and infrastructure capacity

Mapping the ecosystem before making plans

We identify the people and organisations involved in each issue. From transport and culture to local producers and experience providers, we explore the connections that help a destination organise its offer and set realistic goals.