Tourism Strategy

TOURISM IN PRACTICE / TOURISMTECH

Tourism technology companies and applications

A booking completed without friction. A team with the information it needs. An experience within easier reach. This is where tourism technology earns its place.

Tourism technology. Practical value.
Digitally created thematic scene, not a photograph of the featured organisation, location or implementation.

A new basis for collaboration

Eurobank and egg announced the 16-company TourismTech Cluster on 5 March 2026. The agreement with TURISTEC at MWC envisages cooperation between Greece and Spain. This dossier brings the initiative together with selected applications from participating companies, drawing on their public sources.

Bookings, operations and skills

These cases examine how technology supports experience management, guest service, training and daily operations. Each presentation identifies the company, the service it offers and the evidence available to assess its use.

From an idea to everyday use

APPLICATION / SANI RESORT × TRIPAROUND

Sani Resort manages guest activities with Triparound

Sani Resort offers a wide range of experiences beyond accommodation. Its work with Triparound connects the organisation of those services with the practical demands of guest care.

View the application →
INTERNATIONAL APPLICATION / MOVING MOUNTAINS × TRIPAROUND

Moving Mountains and Triparound guest service coordination

Moving Mountains manages Colorado vacation homes and the services surrounding each stay. Its work with Triparound focuses on coordinating those services and keeping guests’ plans current.

View the application →
PILOT ACTIVITY / MOPTIL · VR4T

MOPTIL and virtual reality in tourism training

MOPTIL develops digital experiences for culture and tourism. VR4T explores how virtual reality can support vocational training in tourism.

View the application →
PRODUCT DEVELOPMENT / CAPTAINBOOK

CaptainBook reservation management for tours and activities

CaptainBook builds reservation software for tour and activity operators. Its platform connects selling an experience with the daily work required to deliver it.

View the application →

The 16 companies named at launch

The organisations behind the initiative

Destinations and conversations

Technology also shapes how a destination works. Our Trikala dossier and the electromobility conversation explore the visitor experience through mobility.

Explore Trikala (Greek)The mobility conversation (Greek)
Watch the MWC 2026 video ↗
Source and context

Eurobank announcement · 5 March 2026 ↗

Tourism Strategy editorial analysis. Sources reviewed on 7 October 2026.