TOURISM STRATEGY

Our Themes

Six areas connected to everyday business operations, the quality of hospitality and the future of destinations.

Illustration of a Greek landscape with a town, accommodation, sea and mountain destinations
Electric bicycles in a charging area beside an accommodation property.

01

Sustainable Tourism

Resource use, everyday business operations and the resilience of destinations shape the future of hospitality.

Explore →

An accommodation professional reviewing the booking experience on a laptop.

02

Direct Bookings and Profitability

Direct bookings, distribution costs and guest relationships. A connected view of an accommodation business’s commercial performance.

Explore →

Two professionals preparing a guest room.

03

Hospitality Workforce

Recruitment, skills and working conditions that help people in hospitality develop their careers and stay in the industry.

Explore →

Visitors walking through an accessible cultural site.

04

Destination Competitiveness

Access, infrastructure, identity and local coordination shape the experience a destination can offer.

Explore →

A Greek mountain village in winter with an open guesthouse.

05

Season Extension

A longer operating season needs compelling reasons to visit, available services and a sound commercial case for businesses.

Explore →

Two travellers sea kayaking in a calm bay.

06

Special Interest Tourism

Food, nature, culture and local production as the basis for distinctive experiences that benefit the destination.

Explore →

Bring your experience to the conversation.

Share an issue from your work or a proposal for one of our activities.

Get in touch