15th eCommerce & Digital Marketing World
Direct bookings and profitability
Tourism Strategy takes part in the 15th eCommerce & Digital Marketing World with a discussion on direct bookings and profitability, bringing the commercial questions of hospitality into the conversation on online sales.
What a booking contributes to the business
Hotels reach guests through several channels, each with its own costs and contribution to demand. Understanding commissions, advertising spend, cancellations and repeat visits helps a business assess what remains from each booking.
Our discussion will explore how accommodation businesses can strengthen their own sales channels while making informed choices about distribution. The focus will be on the booking experience, useful customer data and measures that connect marketing activity with commercial performance.
On the agenda
- Direct bookings and online travel agencies within a balanced distribution strategy.
- Website experience, booking systems and the steps that influence conversion.
- Acquisition costs, net revenue and repeat business as measures of commercial performance.
From marketing activity to commercial decisions
Increasing traffic to a hotel website is one step in the booking journey. The conversation will connect acquisition, conversion, distribution costs and the guest relationship, so that each marketing choice can be assessed in the context of the business.
Who this discussion is for
Hotel owners, commercial and revenue teams, reservations managers, digital marketing professionals and providers of booking, CRM and hotel technology systems.
Questions we want to explore
- How to compare booking channels after commissions, media spend, cancellations and the cost of operating each channel.
- Where guests encounter friction between discovering a property and completing a direct booking.
- How repeat visits, useful guest communication and consistent measurement can inform the next commercial decision.
The session time and participants will be added when confirmed. Registration is available through the official conference website.