FOR MUNICIPALITIES AND DESTINATION BODIES
Mobility planning toolkit for tourism destinations
A practical Tourism Strategy framework for a municipality’s first discussion with transport providers and tourism businesses. Its purpose is to define the problem and responsibilities before choosing technology or equipment.
01 · Define the problem
- Which specific journey is difficult for visitors, and during which period.
- Who is affected, including residents, workers and people with accessibility needs.
- What has been measured and what remains an estimate.
02 · Map existing options
- Who already serves the journey and what coverage they provide.
- Where timetables, information, stops and connections leave gaps.
- What can improve without buying new equipment.
03 · Compare alternatives
- Consider walking, cycling, existing public transport and shared travel alongside electrification.
- Record total operating costs and support requirements for each option.
- Review technical, spatial and institutional requirements with the relevant bodies.
04 · Design a test you can evaluate
- Define the route, hours, trial period and operating owner.
- Agree how visitors will be informed and how failures will be handled.
- Decide before launch which results justify continuing, changing or stopping the service.
Who takes responsibility
An indicative allocation for discussion. Final responsibilities belong in agreements between the organisations.
| Actor | Responsibility |
|---|---|
| Municipality or destination body | Objectives, coordination, public space and evaluation framework. |
| Transport operator | Timetables, availability, staff and daily service. |
| Charging provider and technical lead | Technical assessment, equipment availability and fault resolution. |
| Accommodation and tourism businesses | Information before arrival, referrals and records of visitor needs. |
| Residents and user representatives | Testing actual usability and identifying access barriers. |
Six measures for an initial evaluation
| Measure | What to record | Data source |
|---|---|---|
| Demand | Requests and boardings by hour and route. | Counts before and during the trial. |
| Reliability | Services operated as a share of those scheduled. | Operator service logs. |
| Waiting | Median wait and unusually long delays. | Request and pickup timestamps. |
| Service cost | Total operating cost per completed journey. | Accounts using a consistent cost definition. |
| Accessibility | Recorded barriers and requests that could not be served. | Field checks with different user groups. |
| Mode change | How visitors would have travelled without the service. | A short survey with the sample size stated. |
These are proposed planning measures, not results from Trikala or universal success thresholds. Targets should be agreed for each destination before the trial. Environmental benefits require a documented comparison with previous travel patterns and a clear calculation method.
Initial intervention planning template
Complete these eight fields with what you know. Mark missing evidence clearly. You can print this page or save it as a PDF from your browser.
| Field | What is needed |
|---|---|
| Problem | One specific visitor or resident need. |
| Scope | Route, area, operating hours and season. |
| Baseline | What happens today and what evidence supports it. |
| Proposed service | A description without supplier brand names. |
| Owner | The body and person who resolve daily issues. |
| Resources | Setup, operating and support costs. |
| Evaluation | Three to five measures, data sources and review frequency. |
| Next decision | When the service is reviewed and who decides. |
Planning an intervention in your destination
Tourism Strategy can discuss needs assessment, coordination between stakeholders and the development of a pilot plan. Tell us the destination, the problem and what evidence you already have.